Right off the bat, Jason Schneider stated that the Xbox One needed to be priced the same as the PS4 in order for it to compete in sales. Although Microsoft stated that they have a lot of extra value on their console (and rightly so) this didn't change the mind of consumers that had to shell out an extra $100 for the Xbox One. With the price now about the same, sales for Microsoft have really picked up and according to an EA executive, Microsoft is "quickly catching up".
Yusuf Mehdi, Microsoft's corporate vice president of devices and studios, said at the time that Xbox One sales had "skyrocketed" since a new price point took effect in the US on November 2. "Compared to the previous week, Xbox One sales in the US have more than tripled, he added. "As we head into the busy holiday season Xbox One led generation 8 console sales in the US for the past two weeks."