Monday, 03 March 2014 05:19
If you're Microsoft, you have to wonder if you're doing much of anything right at the moment. Following a lackluster Xbox One launch (compared to PS4), and Steve Ballmer launching and running a mediocre Windows 8 campaign as well as Nokia giving you the slip in favor of Android, they crowned a new CEO - Satya Nadella. In light of that, Tony Bates - executive VP for business development as well as Tammy Reller, marketing chief and taking off. Whoops.
Reller's departure was not unexpected, given she had been matched by Ballmer in a classic and problematic two-in-a-box face-off with Penn, a set-up that had become uncomfortable and, increasingly, untenable. As I wrote: "Reller took the job, of course, knowing the score, but apparently was focused on balancing Penn's more aggressive tendencies."