Thursday, 01 May 2014 14:11
Dreamwork's CEO has come up with a new idea to help movie companies make (more) money. Jeffrey Katzenberg has suggested that maybe people should pay for movies based on the screen size that they watch it one. For example, a movie screen would cost $15, a 75-inch TV would be $4, and a smartphone would be $2. I think overall that is true already except for movies on your phone where they still try to charge full price. I would guess if prices were more affordable on phones/tablets they might actually get more people buying and/or renting. The Register has the details over here.
Speaking at the Milken Global Conference in Los Angeles, Katzenberg said that in the next ten years he would like to see the movie industry move to the new pricing model. Under his plan, films would be released to cinemas for three weeks and then made available for download, with the price dependent on the hardware used to view them.
"These movies will be available everywhere ubiquitously and you will pay for the size. A movie screen will be $15. A 75-inch TV will be $4.00. A smartphone will be $1.99," he said, Variety reports. "That enterprise that will exist throughout the world, when that happens, and it will happen, it will reinvent the enterprise of movies."