Recent reports suggest that the Amazon Fire Phone as sold no more than 35,000 units and they were betting big on this device. In order to try and stimulate sales just before the iPhone 6 announcement, they have just dropped the price to a mere $0.99 on contract. I don't think they could have picked a worse time than less than 24-hours before Apple's announcement and if this would have happened a few weeks ago - or at launch, they might have sold another 12 phones. Let's be real here - people want a brand phone that isn't proprietary. Sorry Amazon. I think everyone has already put out your Fire.
One of the things that shocked a lot of people with Amazon's release of the Fire Phone was the price. Marked at $199 back in June, the cost was comparable to high end devices and many wondered why Amazon wasn't undercutting the competition in order to sell more units. As of August, speculation that Amazon sold a mere 35,000 units hit the Internet, making the device a major flop.