A couple years ago Amazon started making rumors that they were going to make their very own smartphone and people got excited. People were excited until they saw the price tag (~$650) and then that excitement quickly disappeared as people were hoping that Amazon would be delivering a good phone at a reasonable price. Amazon has been struggling to move the Fire Phone for the past year and have tried to bundle it with other services and even lower the price a little but neither has been enough to get people excited again. The article over at CNET isn't so much of a breaking news story but more of a "of course it flopped" reminder.
There are times when being the first person with a new gadget will elicit cheers and envy -- like outside New York's Fifth Avenue Apple Store, surrounded by applauding salespeople, curious fans and gawking media.
Then there's buying the Amazon Fire Phone.