You may remember Watson, the IBM computer that plays Jeopary and has some pretty impressive features. For a time, IBM farmed out this "brain" to companies for analytics, human-computer interactions and more. Now, Big Blue is offering this machine up for general use to beta users and they'll be able to harness the power of this machine, the database and the logic- for free.
Users of Watson Analytics feed in their own raw data, say, in the form of a spreadsheet, which the service then crunches with its own statistical analysis to highlight associations between different variables. It saves execs from needing to know how to write their own scripts or understand statistics in order to derive meaning from their data.