Thursday, 08 September 2016 14:29
When Apple holds a press conference technology news usually grinds to a half, yesterday was no exception.
The biggest story of the day was Apple removing the headphone jack in the new iPhone 7 and iPhone 7 Plus. This seems to be the biggest news story and conversation point as Apple has moved away from a feature that has been featured on every audio device for the past couple decades. Of course you'll be able to buy and adaptor (price not yet set), but when you use the adaptor you'll be tying up your charge port (and carrying around an adaptor).
Oh, did they mention the new AirPods are $159?
Every time a big player like Apple makes a major change people react in funny ways, but I think the headphone jack removal might be one that people have a hard time getting over. Mashable has more on the headphone jack story in an article called "No Apple, removing the headphone jack isn't couragous", which pretty much sums up the general feelings of consumers the day after the announcement.
I've been at or watched every Apple keynote and product launch event since 1998. I was there when they killed the CD drive in the Macbook Air and the 30-pin connector in the iPhone 5. I've witnessed the demise of every Macbook charger.
And I've never heard anything as ridiculous emanate from that stage as I did Wednesday, when marketing chief Phil Schiller explained why the iPhone 7 would not have a standard 3.5mm aux cable input, better known as the headphone jack.
"It comes down to one word," Schiller said. "Courage. The courage to move on and do something better for all of us."
Schiller was thoroughly mocked for those words on Twitter, and rightly so. Courage is marching across the Edmund Pettus bridge in Selma in 1965. Courage is facing down a tank in Tiananmen Square or a machine gun nest on the beaches of Normandy. Courage, by definition, involves doing something that makes you afraid.
And what has Apple done? It has eradicated the most successful, most widespread and best-sounding audio standard in the world in favor of its own proprietary system.