Time Warner has come up with a plan to win back people who have been canceling their cable, show less ads on certain TV channels... Apparently finding out why people are canceling, lowering their prices, offering more options, or any combination of the above, weren't good enough ideas. The Verge covers this groundbreaking announcement from Time Warner.
The broad trend in the television industry is that viewers are moving away from linear, ad-supported programming toward on demand, a la carte viewing they can pay for directly. The response at Time Warner has been to begin offering premium networks like HBO to customers without a cable subscription, allowing anyone with an internet connection to pay for access. On today's earnings call, the company said it also plans to try and increase the value of the traditional cable bundle by significantly lowering the number of ads it shows.