Thursday, 18 September 2014 14:34
Most companies release one product at a time to tease customers, however, Amazon has done the opposite and released 6 new tablets and e-readers in the same day. Amazon is launching a new $99 Fire HD 6 low-end tablet, refreshing their $139 7-inch Fire HD tablet, showing off a new 8.9-inch Fire HDX tablet, announcing a "kids" version of their Fire tablets, and then to top it all off announced 2 new e-book readers. I guess if nothing else Amazon is going to save money on press conferences by doing all of their announcements in one day. FastCompany has the details on all of Amazon's new products.
Amazon's consumer-electronics business has sometimes felt like a sideline--something the company did to supplement its real business of selling physical and virtual goods created by others. But it's time to rethink that. For one thing in 2014, with the Fire TV streaming-video box and Fire Phone, the company entered two new product categories.
And today, in its biggest announcement ever in terms of sheer volume, it's revealing an array of new models in two areas it's already in, tablets and e-readers. The company is taking pre-orders for these new products now, but doesn't plan to ship any of them until October. (Maybe, just maybe, it's announcing them now to get a head start on any iPads which Apple might be getting ready to unveil in the coming weeks.)