While I may have paraphrased a bit of the headline, Jonathan Ive states in a recent interview that "we're surrounded by anonymous, poorly made objects". While I agree that many products are poorly made - the truth is that Apple's products are just about as anonymous as everyone elses. That being said, the interview touches on why they do what they do, and if you haven't read some of the books about Apple's early days and what changed when they hired Jonny, you'll want to check out this interview.
More than any Apple product in particular, however, it's the idea that customers might not be completely driven by prices -- that's what he's most pleased with. "We're surrounded by anonymous, poorly made objects. It's tempting to think it's because the people who use them don't care - just like the people who make them."