Microsoft has dropped $400 Million bucks over 5 years to become the official tablet of the NFL. Now on the sidelines of NFL games you will see players and coaches using Surface tablets as part of this sponsorship deal. Nothing about this deal is out of the ordinary in terms of sponsorship deals, however, in week one of the new NFL season on two separate occasions, announcers make fun of the Surface tablets and mistaking call them iPads. This probably isn't what Microsoft was envisioning when they dropped $400 Million bucks. BusinessInsider has the details.
Prior to the season, Microsoft and the NFL struck a 5-year, $400 million deal with one of the major components being that the Microsoft Surface would become "the official tablet of the NFL" with coaches and players using the Surface on the sidelines during games.
But Microsoft and the league ran into a problem during week one of the season when at least two television announcers mistakenly referred to the tablets as iPads giving a huge rival some unexpected exposure.