Friday, 25 September 2015 14:06
A couple weeks ago Adblock made headlines after they started allowing 'premium' ads to be allowed to be shown if those companies paid them money. Apparently (and not surprisingly) they weren't alone and now popluar iOS ad blocking sofware Crystal has started doing the same. All of these small ad blocking companies are looking for extra ways to make money, but it does raise some interesting points about who gets to decide which ads are good and which ads are bad. The Wall Street Journal has the full article.
When Dean Murphy created Crystal, an application to help users block ads on Apple Inc.’s mobile devices, he knew there was pent-up demand from consumers frustrated with how cluttered the Web has become.
Still, the U.K.-based software developer was surprised by how fast consumers snapped up his product. In the week following its Sept. 16 launch, the 99-cent app was downloaded more than 100,000 times, according to data from mobile-app market intelligence firm Apptopia, generating an estimated $75,000 for Mr. Murphy. (Apple gets a cut.)