While Intel is dominating the enthusiast space, thery haven't invested a lot of product development in the past when it comes to ultra-mobile products (think tablets and phones). Their new Atom processor is intended to change all of that though and they just announced new Atom X3, X5 and X7 processors that will cover everything from entry-level phones to high-end tablets.
All of Intel's new Atoms offer 64-bit architecture, but the X5 and X7 are also notable for being the company's first 14nm mobile chips. Basically, that should allow them to be powerful without sipping too much battery life. Intel claims the X7 is also twice as fast in GFXBench compared to its former Atom heavyweight, the Z3795, as well as 50 percent faster in 3DMark.