The Amazon Fire Phone never struck me as a device that would sell well and it appears that I'd am right. There really isn't room for a new device from a company that is offering a somewhat proprietary OS and this proves it. Data suggests that no more than 35,000 Fire Phones have been sold and this isn't surprising to me, but I think Amazon figured it would do better than that. Of course Firefox OS, Ubuntu Phone and others have flopped and the Fire Phone won't be any different.
Amazon famously never gives sales figures for any of the devices it sells, preferring to let its financial results do the talking. Analysts can make estimates of how many devices have been sold, based on their information from sales channels and any guidance the company might give. But it’s not as definitive as, say, the smartphone sales that Apple or BlackBerry include in their financial figures.