Now that Apple is getting into the 'fitness wearables', the competitors must go from Apple stores. Previously Apple was selling products from Fitbit, Nike, and Jawbone, but those have been disappearing from the Apple stores so that customers won't be reminded of the competing products. This move isn't too surprising, however, severing the ties with companies like Nike is a bit awkward seeing as Tim Cook sits on their board of directors... Recode has more details.
Apple may soon stop selling the popular Fitbit devices, as it clears the way for its own wearable technology product set to launch sometime next year, according to sources.
It’s unclear exactly why Apple will no longer sell the devices, which track steps and other health metrics, in its retail stores. But the move comes a week after Fitbit issued a statement saying it was still “evaluating integration with HealthKit,” Apple’s new software application that acts as a central repository for health and fitness data on iPhones.