ESPN vs. Cable Cutters

We post quite a few stories about how more and more people are making the decision to cut the cord on traditional cable services and go with other alternatives. ESPN is one of the names that comes up time and time again in this discussion and thanks to a new report their name has surfaced once again. In this new report people were asked if they would be cut ESPN from their cable package in exchange for a $8 drop in price and 56% said yes. The follow up question was would you pay $20 a month for a streaming service (similar to HBO, etc.) and the response was 85% said no. The results probably aren't too surprising, it's just amazing that the cable companies and their content providers aren't making a better effort to combat the loss of subscribers. TechDirt has the full story.

Over the last year, ESPN's decision to laugh off cord cutting has truly come home to roost. The company has had to engage in numerous "belt tightening measures" after losing around 7 million subscribers in just two years. Where are these subscribers going? Many are cutting the TV cord entirely. Others are opting for so-called "skinny bundles" that pull pricier channels like ESPN out of the core cable lineup, moving them to additional, premium channel packs. Companies like Verizon that have experimented with skinny bundles have been rewarded for their efforts with with lawsuits from ESPN.