Panasonic 4K Blu-ray player

Panasonic has just announced they will be coming out with their 4K Blu-ray player this September at Best Buy and other select retail locations. As this is a "new" technology, the price tag is going to be a steep $699 USD at launch which might be even more than you paid for your 4K TV. Content will be limited as well but at least you'll be the first one on your block to have the new 4K Blu-ray player. 

Full press release from Panasonic can be found here.

The DMP-UB900 will be available for $699.00 at select retail locations including Best Buy Magnolia stores and shop.panasonic.com in the month of September.

As demand for 4K continues to expand, the new-generation DMP-UB900 4K Ultra HD Blu-ray player offers a new video viewing experience for those who demand uncompromised quality in picture and sound.

Technologies from the Panasonic Hollywood Laboratory, the foundation of Blu-ray Disc Research & Development, are applied to Panasonic‘s original 4K High-Precision Chroma Processor. 4K image color signals (4:2:0) are interpolated into 4K (4:4:4) by a multi-tap chroma process for natural textures and depth.