Amazon Explores Live Sports Add-On for Prime

Amazon is looking at making Prime simply irresistible by adding live sports to the Prime package. I'm assuming that this would cause the price of Prime to increase as the added cost to networks and the NFL, NHL, NBA, etc. all want a cut of the distribution pie. Still, this would be a huge move and would probably be the stimulus many American's have been waiting for to buy into Prime. If Prime went up another $30 annually, I'd still probably be in.

Amazon did reportedly try to exclusively license NBA League Pass, but was denied by the league which preferred to keep the offering widely available. The NFL’s deal with Twitter to stream 10 games ends after this season, which could allow Amazon to get its foot in the door, but it had the opportunity to snag the rights this past year and didn’t come away with them.

Source: TheVerge