Q: What is the most important feature in a CPU cooler?
A: Great performance while maintaining acceptable noise levels.
Q: What do you like most about the Vantage ALC [as seen in the video]?
A: The monitoring software is quite impressive and is something you do not see often.
Q: What resources do you typically use to research CPU coolers when trying to make a decision on which one to buy [i.e. this website, magazines, friends and family, manufacturers website, etc.]
A: Sites like BSN, Fudzilla, Anandtech and forums like XtremeSystems.org
I'm their fan on FB page, ofc.