[H]ardOCP reader that saw the news link:
I must admit that I am not much of a coffee drinker, perferring cola over coffee more often than not to get a caffine and sugar rush. But I was fortunate to attend Quakecon 2003 this year, and Bawls was very visable there (EVERYONE had some, and to quote a friend of mine "It flows like water here!")
I showed up a little late thursday night, but By the time sunday rolled around, I drank 77 of them, and only slept a total of 8 hours. I was amazed at the level of awakeness it kept me at... and at such a prolonged time for that matter, although I did drink an enormous ammount (most was free so who wouldn't tho.)
The only bad thing about it, after a dozen or so, it makes your tongue a little numb.