Author Topic: Sony: You don't want 2K Smartphones  (Read 1587 times)

Offline Fujitsu

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Sony: You don't want 2K Smartphones
« on: September 04, 2014, 08:43:53 AM »
The biggest selling feature on smartphones as of late has been the resolution of the display. Phone makers have been able to make 1080P screens easily and are now moving onto 2K displays to really wow consumers. Sony has stopped at 1080P claiming that the higher resolution screens aren't worth the battery compromise and are saying that not having them is a benefit to consumers. As someone who loves high resolutions I hate to agree with them, but I would gladly trade a higher resolution screen for a phone that can actually last longer than 12 hours of heavy usage. TrustedReviews has the story.

   While some have been left disappointed by the iterative updates made to the newly confirmed Xperia Z3 over the Xperia Z2, Sony has claimed the omission of a 2K display is actually a benefit to consumers.
   
   “Perhaps the most important thing to say about the screen is what we haven’t done,” Calum MacDougall, Sony’s Director of Xperia Marketing said speaking to TrustedReviews. “What we haven’t done is make it a 2K screen.
   
   “We have made the decision to continue with a Full HD, 1080p screen for the Xperia Z3, although we see in the marketplace some of our competitors bringing in 2K screens.”

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