Nintendo selling the 3DS at a loss

In order to get more of their portable 3DS products into people's hands, Nintendo has admitted that they've been selling the 3DS at a loss (which isn't a normal Nintento move). Nintendo has also said that they expect to stop selling the 3DS at a loss (not sure what that means) by March 31, 2013. Its pretty obvious that smartphones have had a pretty big impact on portable gaming when even the once unbeatable Gameboy lineup is being sold at a loss. Engadget has the story.


Ever since Nintendo slashed the price of the 3DS, there's been plenty of speculation that the gaming giant has been selling the portable console at a loss. The company acknowledged that fact during its disappointing earnings report, stating, "its hardware has been sold below cost because of its significant price cut in the fiscal year ended March 31, 2012," something that's uncharacteristic of the company's past operations.