23% of people abandon apps after 1 use

A new study has come out showing that 23% of the time people abandon apps after only one use. While both the iOS App store and Google Play stores contain millions of apps it seems that people make up their mind very quickly as to whether or not they like an app. Also interesting to note is that only 34% of the time people actually use an app more than 11 times which means that 66% of the time an app is deleted within the first 10 uses. TechCrunch breaks the down numbers over here. 

Apple’s iTunes App Store is home to over 1.5 million apps and Google Play hosts over 2 million, but the number of apps that actually get installed and used on consumers’ devices is still quite small. We already knew that people only interacted with a small handful of third-party apps on a regular basis, and now, according to a new study on mobile app usage, we learn that about one in four mobile users only use an app once.

Based on data from analytics firm Localytics, and its user base of 37,000 applications, user retention has seen a slight increase year-over-year from 34 percent in 2015 to 38 percent in 2016.