Why users block ads

A new survey has come out asking users why they block ads and if they feel bad about it. 77% of people who responded said they feel bad about blocking ads as there appears to be a realization that ads are a way that website developers and owners keep the content free, however, the few bad apples out there that go way overboard on ads obviously have pushed people to use ad blockers in large numbers. The Huggington Post has more on this story.

Also maybe it's a good reminder that if you like a certain webpage, as silly as it seems to 'whitelist' the site in your browser, it does help keep content free.

A new survey has found that 77% of ad blocking users feel “some guilt” about blocking ads. This goes against common stereotypes that ad blocking users don’t care about digital content publishers losing revenue, and suggests that if publishers took steps to make their ads less intrusive and less annoying, users might be more tolerant of their advertising.