YouTube Red not catching on quickly

A year ago YouTube launched their Red service which allows you to enjoy YouTube without any ads for a monthly fee. Right from the start it was questioned by us on our weekly podcast, www.weeklytechupdate.com, as to whether people would pay. Apparently a year later, 1.5 million people are actually paying, but when you compare that to the billions of YouTube users that aren't paying, it appears that we might have actually been right. Most likely the service won't be going anywhere, but it appears that YouTube has some work to do if they want to grow the service. The Verge has more over here.

When YouTube Red launched a year ago, the plan was for the service to grow into a competitor against the likes of Netflix and Hulu. Now, less than a year later, subscriber totals show that YouTube still has a long way to go before the public will accept paying a monthly fee for YouTube.

According to multiple sources with knowledge of the situation, YouTube Red had 1.5 million paying subscribers as of late summer, with another 1 million users signed up on a trial basis (and not paying the monthly fee). Those numbers underscore just how difficult it is to convince millions of people to pay for something they’ve had free access to for over a decade. They also reflect the interest level in YouTube Music, which launched last November and requires a Red subscription to take full advantage of.