Apple joins war on autoplay ads

A couple weeks ago Google announced that they'd be coming up with their own ad blocker shortly and one component of that will be stopping those horribly annoying auto play ads. Apple has now joined the fight and will be doing the same which hopefully means the end of auto play ads. I can't see too many people being sad that auto play ads are being stopped. Mashable has the story.

Online advertisers beware—Apple is coming for you.

The company announced on Monday that a new update to its Safari web browser will block autoplay videos.

The update will also feature a new security feature that stops ad tracking technology from watching where users go on the web.